MIRROR / Architecture Group 00 / Identity

We set the frame.
You shape the content.

The stencil principle One frame, three fills

01 The Stencil

No project is the same. The form remains constant, while the expression changes. What becomes visible depends on what lies within.

The MIRROR wordmark acts as a stencil: a fixed shape that can be filled in three ways.

01 Filled - black / white Brand surfaces. Black on light, white on dark.

02 Filled - color Project surfaces. Each project carries its own pigment palette.

03 Stencil - letters cut out A photographic fill visible only through the letter shapes.

02 Two Registers

Brand or project. Two registers, applied consistently.

Brand

Black & white

Header, footer, navigation, the wordmark. Restrained, neutral, consistent across every page.

Project

Project color

Each project carries its own tonality. Villa delle Rose is pale rose; others bring their own pigment. Brand surfaces stay neutral; project content brings the colour.