Black & white
Header, footer, navigation, the wordmark. Restrained, neutral, consistent across every page.
MIRROR sets the frame. You shape the content.
The stencil principle underpins MIRROR's identity. The wordmark is a structured framework — a defined, recognisable form that remains open to what emerges in it.
The stencil principle
No project is the same. The form remains constant, while the expression changes. What becomes visible depends on what lies within.
The MIRROR wordmark acts as a stencil: a fixed shape that can be filled in three ways.
Brand or project
Two registers, applied consistently:
Project color
Each project carries its own tonality. Villa delle Rose is pale rose; others bring their own pigment. Brand surfaces stay neutral; project content brings the colour.